As Caribbean tourism stakeholders make their way back to their respective homes, they are no doubt reflecting on their in-person connections with colleagues – old and new – during the 40th edition of the Caribbean Hotel and Tourism Association (CHTA) Caribbean Travel Marketplace in San Juan, Puerto Rico this week.
There is tremendous optimism about the future of regional tourism, especially given the strong increases in arrivals many destinations have experienced this year.
While challenges exist – ranging from labor shortages to air connectivity and the cost of travel – there is a refreshing collective public-private sector resolve to fix many of the issues that could reverse the recent gains the industry has enjoyed.
Many stakeholders remain concerned about sustainability. The matter is not limited to protecting and preserving the natural assets of the region, but also ensuring that the benefits of tourism redound to the true stakeholders of tourism – the people of the Caribbean.
The good news is that in the upcoming weeks and months, several more meetings and discussions are scheduled aimed at taking the region forward. With such robust political will and action-oriented planning, there is good reason to be optimistic. The region must now cement its strategy for a truly sustainable sector, one destination at a time.
St. Lucia’s branding was rich and vibrant. The Saint Lucia Tourism Authority’s Richard Moss (left) and Ernie George (right) are pictured here with CHTA’s Acting CEO and Director General Vanessa Ledesma and President Nicola Madden-Greig.
Barbados tourism is recovering well. Peter Mayers, Barbados Tourism Marketing Inc.’s Canada Director, gave a comprehensive update to the media at Marketplace.
Miles Mercera, CEO of the Tourism Corporation of Bonaire, shares his thoughts as CHTA’s Vanessa Ledesma and Nicola Madden-Greig look on. Second from right is Veroesjka de Windt, CEO of the Bonaire Hotel and Tourism Association.
CHTA’s Nicola Madden-Greig and Vanessa Ledesma are pictured with Latia Duncombe (center), Acting Director General of Tourism, Investments and Aviation for The Bahamas.
Jamaican-American entrepreneur and communicator Calibe Thompson was an active member of the press contingent at Caribbean Travel Marketplace.
Donnie Dawson, Jamaica’s Deputy Director of Tourism for The Americas with CHTA’s Vanessa Ledesma and Nicola Madden-Greig.
The Buccaneer in St. Croix, U.S. Virgin Islands, was represented by the experienced Vicki Locke (left) and Nadia Bougouneau.
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