{"id":13108,"date":"2023-03-01T07:11:36","date_gmt":"2023-03-01T07:11:36","guid":{"rendered":"http:\/\/qik.ety.mybluehost.me\/?p=13108"},"modified":"2023-03-01T07:11:36","modified_gmt":"2023-03-01T07:11:36","slug":"deep-collaboration-key-to-caribbean-recovery-says-chta-president","status":"publish","type":"post","link":"https:\/\/caribbeantourismauthority.com\/staging\/1605\/deep-collaboration-key-to-caribbean-recovery-says-chta-president\/","title":{"rendered":"\u2018Deep collaboration\u2019 key to Caribbean recovery,  says CHTA president"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Speaking to <\/span><a href=\"https:\/\/youtu.be\/5JUAcSNdV7M\"><b>Breaking Travel News<\/b><\/a><span style=\"font-weight: 400;\"> at the inaugural <\/span><b>Global Tourism Resilience Conference <\/b><span style=\"font-weight: 400;\">in Kingston, Jamaica, last month, <\/span><b>Nicola Madden-Greig<\/b><span style=\"font-weight: 400;\">, president of the<\/span><b> Caribbean Hotel and Tourism Association (CHTA)<\/b><span style=\"font-weight: 400;\">, discussed the methods used by the region to get through the COVID-19 pandemic and come out the other side poised to thrive. Chief among them was close collaboration among the public and private sectors, multiple industries, and various island destinations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Madden-Greig, a seasoned hospitality and tourism professional, spoke positively about the Caribbean and how people came together to save tourism when borders were closed: \u201cThere was not a choice. It was, \u2018We have to do this, this is our bread and butter, we have to make it work.\u2019 \u2026 Everybody saw what it meant to lose that industry.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Key highlights of Madden-Greig\u2019s remarks include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lessons learned:<\/b><span style=\"font-weight: 400;\"> \u201cThe pandemic, for all the bad, really left us with a lot of good and a lot of excellent opportunities \u2026 For small island states, with very little budget, I think it\u2019s incredible what we did.\u201d\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Resilience:<\/b><span style=\"font-weight: 400;\"> The Caribbean is the fastest-recovering region in the world. Madden-Greig also highlighted the strength of Africa, which has proved resilient through the pandemic.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Planning:<\/b><span style=\"font-weight: 400;\"> \u201cWhat we know now, we can embed into our future planning.\u201d It is important to no longer operate in silos.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Collaboration:<\/b><span style=\"font-weight: 400;\"> Working together and recognizing that no one can do this alone have been key to the Caribbean\u2019s success. The region has seen collaboration on a new level, with partnerships taking place between the public and private sectors and among different industries \u2013 such as tourism, agriculture, health care and manufacturing \u2013 both within individual islands and among multiple destinations. The rest of the world could benefit from this kind of collaboration: \u201cCollaboration, but deep collaboration, not just talky-talky collaboration.\u201d<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>People:<\/b><span style=\"font-weight: 400;\"> People are a crucial element of tourism, and CHTA is looking to engage more small-, micro- and medium-sized enterprises and local communities across the Caribbean. \u201cFor too long, tourism has been seen as \u2018of them\u2019 and not \u2018of us\u2019 \u2026 we can tell our stories in very authentic and unique ways, and that involves the people, not only as employees but as entrepreneurs, as part of the product, as part of the story.\u201d<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Skills:<\/b><span style=\"font-weight: 400;\"> Reskilling and upskilling were part and parcel of the pandemic experience due to the new health and safety protocols that had to be implemented. That trend, along with the widespread reach of virtual training, will continue to further the skills of hospitality and tourism workers across the region.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Not just a service industry: <\/b><span style=\"font-weight: 400;\">\u201cTourism is not just a service industry, but it drives everything else. The hard industries are driven by tourism.\u201d<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Speaking to Breaking Travel News at the inaugural Global Tourism Resilience Conference in Kingston, Jamaica, last month, Nicola Madden-Greig, president of the Caribbean Hotel and Tourism Association (CHTA), discussed the methods used by the region to get through the COVID-19 pandemic and come out the other side poised to thrive. Chief among them was close&hellip;<\/p>\n","protected":false},"author":1,"featured_media":13109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[539],"tags":[],"class_list":["post-13108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Deep collaboration\u2019 key to Caribbean recovery, says CHTA president - CTA Staging<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/caribbeantourismauthority.com\/staging\/1605\/deep-collaboration-key-to-caribbean-recovery-says-chta-president\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Deep collaboration\u2019 key to Caribbean recovery, says CHTA president - CTA Staging\" \/>\n<meta property=\"og:description\" content=\"Speaking to Breaking Travel News at the inaugural Global Tourism Resilience Conference in Kingston, Jamaica, last month, Nicola Madden-Greig, president of the Caribbean Hotel and Tourism Association (CHTA), discussed the methods used by the region to get through the COVID-19 pandemic and come out the other side poised to thrive. 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