THE VALLEY, Anguilla (July 10, 2026) — The Anguilla Tourist Board has appointed Marketplace Excellence Corporation (MPE) as its U.S. public relations agency of record, effective July 1, 2026, as the destination ramps up efforts to strengthen its presence in its largest international source market.
The appointment supports Anguilla’s strategy to elevate brand awareness, expand media visibility and drive visitor demand through targeted storytelling, strategic media relations and engagement with leading U.S. travel journalists, editors, broadcasters and content creators.
“Marketplace Excellence’s appointment comes at a pivotal moment as Anguilla continues to experience strong growth and solidifies its position as one of the region’s most desirable destinations,” said Hon. Cardigan Connor, Minister of Health, Sports and Tourism. “Their proven expertise in destination marketing will help us deepen awareness and drive demand among high-value American travelers seeking refined, uncrowded Caribbean experiences.”
Director of Tourism Jameel Rochester said the partnership reflects the board’s commitment to strengthening Anguilla’s presence in the U.S. market. “Marketplace Excellence brings deep industry relationships and a strategic approach to destination public relations that aligns perfectly with our premium positioning,” Rochester said.
Bevan Springer, President and CEO of Marketplace Excellence, said the agency looks forward to showcasing the island’s distinctive appeal to American travelers.
“We are honored to partner with the Anguilla Tourist Board and the people of Anguilla,” Springer said. “Anguilla is a world-class destination known for its natural beauty, exceptional culinary scene and authentic Caribbean charm. We look forward to sharing its story with more travelers across the United States and delivering measurable results.”
The agreement underscores Anguilla’s continued investment in strategic marketing initiatives designed to sustain long-term tourism growth and reinforce its position as one of the Caribbean’s leading luxury destinations.
For information on Anguilla, visit the official website of the Anguilla Tourist Board: www.IvisitAnguilla.com; follow us on Facebook: Facebook.com/AnguillaOfficial; Instagram:@Anguilla_Tourism; YouTube; X: @Anguilla_Trsm. Hashtag: MyAnguilla.
