Joy Jibrilu, CEO, Nassau Paradise Island Promotion Board

This month in Miami, Joy Jibrilu, a beacon of Bahamian and Caribbean pride and dedication, received the 2023 Caribbean Media Exchange (CMEx) Leadership Award. As the first Bahamian and the first woman appointed CEO of the Nassau Paradise Island Promotion Board (NPIPB), Jibrilu not only leads the organization with a deeply personal passion but has also been an instrumental figure in promoting the unique culture and attributes of The Bahamas. Her commitment to showcasing the beauty and spirit of her homeland, as well as the broader Caribbean region, has resonated deeply within the tourism industry. In her heartfelt acceptance speech, she expressed gratitude for being recognized for her contributions to the field of tourism. She reflected on her journey, acknowledging the late Honorable Obie Wilchcombe, former Minister of Tourism of The Bahamas and Chairman of the Caribbean Tourism Organization (CTO), who played a pivotal role in her career. Her appreciation extended to her dedicated team at NPIPB, who she described as “small but mighty”. She acknowledged the often-unseen sacrifices made by her family, underscoring the personal costs of professional dedication. Her words were a tribute not only to her achievements but also to the collective effort and support of those around her.