Friday, January 30, 2026

Caribbean carrier unveils new brand identity

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LIAT (2020) Ltd. has introduced its new commercial name and brand identity: Liat Air — a significant step forward in its transformation journey. 

While the legal name LIAT (2020) Ltd. remains unchanged, the airline will now operate publicly and commercially as Liat Air, signaling a renewed commitment to regional connectivity and operational excellence.

LIAT CEO Hafsah Abdulsalam commented: “The name ‘LIAT’ carries deep historical and emotional significance across the Caribbean. However, as we grow and expand into new territories, we recognize the importance of making our purpose unmistakably clear. The name ‘Liat Air’ does exactly that — it honors and reinforces our legacy while positioning us confidently in the global aviation space.” 

What’s Changing:

• New brand name: Liat Air

• Revitalized logo and visual identity

What’s Staying the Same:

• Legal name: LIAT (2020) Ltd.

• Ownership and management structure

• Commitment to safety, reliable regional service and service excellence

Darcel Choy
Darcel Choyhttps://caribbeantourismauthority.com
Darcel Choy is a highly respected media professional with over a decade of experience as a journalist at one of the leading media houses in Trinidad and Tobago. The holder of a BA (Hons) focused in Media and Communications from the University of Greenwich, Darcel is an avid blogger and record collector.

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