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Tourism Insights

CTO Highlights Importance of Cultural Tourism at UNESCO Transcultura Event

Sustainable Tourism Consultant Narendra Ramgulam participates in global talks in Genoa, Italy The Caribbean Tourism Organization (CTO) emphasized the importance of cultural tourism at the 15th World Tourism Event (WTE) in Genoa, Italy. The event was organized last month by UNESCO’s Transcultura program and centered around the theme, “Integrating Cuba, the Caribbean, and the European…

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Caribbean Tourism Experiences Strong Growth in 2023, Recovery to Continue into 2024

BRIDGETOWN, Barbados (March 15, 2024) – Continuing its positive recovery trend, Caribbean tourism grew in 2023 with an estimated 14.3% increase in international stay-over arrivals to the region, the Caribbean Tourism Organization (CTO) has reported. Delivering the “Caribbean Tourism Performance Review 2023” in Bridgetown today, Dona Regis-Prosper, Secretary-General of the CTO, shared that last year’s growth was…

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Data experts: Competition a-comin’

As the Caribbean tourism industry revels in the recent gains from the U.S. travel market, stakeholders are being warned that competition is on the horizon and much planning is necessary to sustain the momentum the region has been enjoying. According to ForwardKeys, following strong U.S. arrivals performance over the past couple of…

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Tourism industry body execs set path for 2023

Two of the Caribbean’s leading bodies focused on developing and promoting the region’s tourism interests are articulating their vision for the year ahead. The Caribbean Tourism Organization (CTO) intends to build on the region’s strong industry performance of 2022, which included some destinations surpassing their record-breaking benchmark performances of 2019. Through its Operations Committee…

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Diversity marketing makes dollars and sense

The Caribbean could be losing billions of dollars in tourism revenue by not fully harvesting the enormous value of diverse markets in North America and beyond. Historically underrepresented African American, Asian American, Caribbean American, Hispanic American and other markets present a wealth of opportunity to reap rewards for the region,…

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Life needs the Caribbean

During the peak of the COVID-19 pandemic, Caribbean tourism industry stakeholders were often reminded of the resilience of the sector and were encouraged of the value of a Caribbean tourism vacation. Frank Comito, then-CEO and Director General of the Caribbean Hotel & Tourism Association (CHTA), rallied the region with the reassurance that “as the world looks…

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Caribbean must prepare for increased tourism demand

Dr. Basil Springer, a change-engine consultant with decades of management experience, said the Florida-Caribbean Cruise Association’s (FCCA) call for Caribbean destinations to immediately present creative, customer-focused experiences for consideration by the cruise lines should not go unanswered. “Innovative enterprise development is what we need across the Caribbean and we ought to position ourselves to take advantage…

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