Discover Dominica Authority (DDA) has appointed Wendy Lake as its destination marketing manager.
In this key leadership role, Lake will oversee strategic marketing initiatives designed to elevate the Nature Island’s global profile and drive sustainable visitor growth.
Lake brings 16 years of experience in the Caribbean travel and tourism sector, most recently serving as international promotions specialist at Tourism Trinidad Limited.
Her expertise spans destination branding, market research, stakeholder engagement and targeted promotional campaigns. Throughout her career, she has forged strong public- and private-sector partnerships to execute high-impact tourism initiatives.
An alumna of the University of the West Indies, St. Augustine, she holds a Master’s degree in International Strategic Marketing.
As destination marketing manager, Lake will lead the DDA’s core marketing team, focusing on innovative branding campaigns, collaborative trade partnerships and data-driven strategies across the destination’s primary source markets. Her mandate includes strengthening Dominica’s unique market positioning while enhancing the effectiveness of its international and regional promotional efforts.
