ANTIGUA & BARBUDA (May 14, 2026) — The Saint Lucia Tourism Authority (SLTA) has launched its newly redesigned official destination website, stlucia.org.
The announcement was made during the 44th CHTA Marketplace, taking place this week in Antigua and Barbuda.
Officials say the website offers travelers, travel advisors and industry partners an enhanced digital experience that makes planning a Saint Lucia vacation more inspiring, seamless and intuitive.
“It has been reimagined as a modern, user-friendly and interactive platform that reflects the essence of Saint Lucia, placing the destination’s offerings at visitors’ fingertips through immersive visuals, streamlined navigation and enriched content,” the authority said.
Key features include an improved interface, faster navigation, simplified search and intuitive trip-planning tools. Visitors can easily explore accommodations, attractions, events, dining and activities tailored to their interests. The site features vibrant imagery, video content and full mobile responsiveness for a seamless experience across all devices.
The website also provides direct access to the latest travel offers, exclusive promotions and seasonal packages, making it easier for travelers to plan and book their ideal Saint Lucia getaway.
The launch coincides with the unveiling of Saint Lucia’s summer campaign, “What Kind of Summer Are You?” The campaign aims to inspire travelers to discover the island’s warmth, beauty and endless possibilities during the summer season.
“Today marks an exciting new chapter in how we connect with travelers around the world,” said Louis Lewis, CEO of SLTA. “Our new website elevates St. Lucia’s digital presence, and serves as a dynamic platform for storytelling, inspiration and conversion. Coupled with our summer campaign, we are inviting travelers to experience the very best of Saint Lucia, with exceptional value and unforgettable experiences awaiting them.”
