The Anguilla Tourist Board has appointed Kendisha Hall-Prentice as chief marketing officer. This marks the first time an Anguillian national has held the role, underscoring the agency’s continued investment in strengthening local leadership and advancing a performance-driven marketing agenda for the destination.
Hall-Prentice brings more than 15 years of experience in Anguilla’s tourism and hospitality sector. In her new role, she will be tasked with enhancing the British Overseas Territory’s brand positioning, strengthening marketing performance and increasing engagement across emerging markets.
“This appointment represents a proud and meaningful moment for Anguilla,” said Cardigan Connor, minister of health, tourism and sports. “Having the first Anguillian serve as chief marketing officer at the Anguilla Tourist Board reinforces our commitment to empowering local talent at the highest levels and strengthening the national capacity needed to compete globally.”
Prior to her appointment, Hall-Prentice served as head of the hospitality department within the Government of Anguilla.
Anguilla recorded its highest annual visitor arrivals in 33 years in 2025, welcoming 229,734 total visitors — an 11.2% increase year over year. The record performance reflected growth across both market segments with 114,965 stayover tourist arrivals and 114,769 excursionists or day-trippers.
