The stage is set for World Travel Market (WTM) London, taking place November 4-6 at ExCeL, where the Caribbean will once again stand alongside global tourism leaders. As the show opens tomorrow, the region enters with strong momentum, highlighting both its legacy as a premier travel destination and its forward-looking strategies to enhance competitiveness, connectivity and sustainability.
For the Caribbean, WTM holds special significance as the United Kingdom and the wider EMEA markets remain vital sources of visitors, investment and partnerships. Strengthening connections with European tour operators, UK-based travel advisors, Middle Eastern investors, and African partners positions the Caribbean to diversify its visitor base, broaden its appeal, and secure long-term growth.
Caribbean tourism departments, destinations and private-sector partners will use the platform to deepen relationships, secure new business, and showcase the region’s diverse offerings to an international audience. This year’s focus is on collaboration and innovation, underscoring the #TravelPower of a united Caribbean.
