Barbados will be the the epicenter of Caribbean tourism this fall, as the island hosts the Caribbean Tourism Organization’s (CTO) highly anticipated State of the Tourism Industry Conference (SOTIC).
Scheduled for September 30 to October 3, 2025, at the Hilton Barbados Resort, this annual gathering is widely recognized as the region’s premier forum for shaping the future of its vital tourism sector.
Under the forward-thinking theme, “Reimagining Caribbean Tourism: Research, Relevance and the Road Ahead”, SOTIC 2025 promises to bring together a powerful confluence of government ministers, industry titans, international partners, and media for high-level discussions aimed at bolstering the Caribbean’s global competitiveness and sustainability.
This year’s conference arrives with a keen eye on innovation and diversification, introducing dedicated discussions around burgeoning sectors such as sports tourism, medical tourism, and health and wellness. These focal areas underscore a strategic shift to align with evolving global traveler preferences and unlock significant growth potential for destinations across the region.
Learn more about SOTIC 2025 by visiting www.onecaribbean.org/sotic-2025.
