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Veteran tourism executive Brad Dean has departed his role as CEO of Discover Puerto Rico to take on a new position as President and CEO of Explore St. Louis, effective February 17, 2025. Dean brings over two decades of leadership in tourism and destination marketing, having previously served as President and CEO of the Myrtle Beach Area Convention & Visitors Bureau for 20 years.
Under Dean’s leadership, Puerto Rico experienced significant tourism growth, strengthening its economic impact and global recognition. He played a pivotal role in revitalizing the island’s tourism industry after Hurricane Maria, positioning Puerto Rico as a resilient and thriving destination. At Myrtle Beach, Dean successfully increased visitation, expanded tourism infrastructure, and solidified the city’s reputation as one of the top coastal destinations in the U.S.
His expertise in strategic planning, destination branding and stakeholder collaboration will be key in advancing Explore St. Louis’ mission to enhance the city’s profile as a premier travel destination.
