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The Caribbean made waves on the international stage with a strong presence last week at ITB Berlin in Germany, one of the world’s largest travel trade shows. Numerous Caribbean destinations showcased their latest offerings, explored partnerships, and worked to expand air access and tourism markets.
Dona Regis-Prosper, Secretary-General & CEO of the Caribbean Tourism Organization (CTO), along with Florian Valmy-Devillers, Business Development Director of the CTO Chapter – UK & Europe, and Narendra Ramgulam, CTO Sustainable Tourism Consultant, kept up the pace – both figuratively and literally – as they navigated back-to-back meetings and conversations across the sprawling Messe Berlin exhibition grounds.
Regis-Prosper emphasized the importance of active engagement, stating, “Tourism is not a spectator sport. To win in this highly competitive industry, we must be in the game – actively marketing our destinations and forging strategic connections. While virtual engagement and remote work became indispensable during the pandemic – and remain helpful tools for accomplishing our goals – nothing replaces the power of being present, having in-person conversations, shaking hands, and building relationships.”
Beyond networking, ITB Berlin was also a moment of celebration for the Caribbean, as CTO, Regis-Prosper, and several of her regional colleagues took top honors at the 25th Pacific Area Travel Writers Association (PATWA) World Tourism & Aviation Leaders’ Summit and the PATWA International Travel Awards. These recognitions underscore the Caribbean’s leadership and commitment to shaping the future of global tourism.
See the full list of winners here: https://patwainternational.com/patwa-international-travel-awards-winners/patwa-international-travel-awards-winners-2025
