NEW BRUNSWICK, Canada (February 26, 2025) – In a global tourism landscape where travelers demand more than just sightseeing, service excellence has become a defining factor in a destination’s success. As global competition intensifies and visitor expectations rise, the ability to deliver exceptional, immersive experiences can mean the difference between a one-time visit and long-term economic impact. Recognizing this, Aquila Center for Cruise Excellence is expanding its training and coaching programs to help destinations across the Caribbean and Latin America elevate their service standards and enhance the guest experience.
As the preferred training partner of the Florida-Caribbean Cruise Association (FCCA), the Canada-based Aquila plays a critical role in equipping tour operators, frontline teams, and experience providers with the skills needed to meet the evolving demands of today’s travelers. The organization’s expanded programs in sustainability, product analysis, experience development, and tour operations underscore the importance of continuous improvement in a sector where first impressions can make or break a destination’s reputation.
“We know that today’s travelers have higher expectations than ever before,” said Melanie Colpitts, Partner at Aquila Center for Cruise Excellence. “Destinations are looking for innovative ways to engage visitors through immersive, hands-on experiences that connect them with local culture. Our training programs ensure that tour operators and frontline teams are well-equipped to meet these expectations and deliver service excellence.”
Aquila’s commitment to world-class service, experience design, and product development helps destinations craft memorable experiences that drive visitor satisfaction and economic sustainability. While the company is deeply rooted in the cruise sector, its training programs also extend to tour operators and attractions serving stay-over visitors, ensuring a seamless and high-quality experience across the board.
“The cruise sector is a powerful driver of global tourism. Beyond bringing guests in for a day, cruise travel serves as a gateway to conversion, encouraging visitors to return for longer land vacations. Destinations that invest in training and excellence can leverage these opportunities to create lasting economic impact,” added Colpitts.
Aquila is also integrating sustainability-focused training into its programs, helping destinations align with the increasing demand for responsible tourism. With sustainability now a critical factor for both travelers and the industry at large, the emphasis on environmentally and socially responsible practices is no longer optional – it’s essential.
As the tourism industry continues to evolve, Aquila remains committed to equipping destinations, tour operators, and experience providers with the expertise needed to deliver world-class experiences while fostering long-term success.
