Saturday, January 31, 2026

Remembering Lorine Charles-St. Jules

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Our team at Marketplace Excellence mourns the loss of Lorine Charles-St. Jules, former CEO of the St. Lucia Tourism Authority, who passed away this week.

Lorine was a driven, passionate, and highly respected tourism marketer who made many personal sacrifices to promote her beloved St. Lucia and uplift her Caribbean neighbors. 

With unwavering dedication, she contributed significantly to the growth of St. Lucia’s tourism sector, always approaching her responsibilities with clarity and commitment. Lorine understood the importance of relationships, as demonstrated by the heartfelt tributes from industry peers across the Caribbean and beyond. 

Not only was she a results-driven tourism professional, but Lorine was also a caring, humble, and warm-hearted individual who shared the essence of Caribbean hospitality with everyone she encountered. Her impact on those around her was profound and lasting.

The Caribbean has been enriched by her life and mourns the passing of one of its brightest stars. May she rest in peace.

Darcel Choy
Darcel Choyhttps://caribbeantourismauthority.com
Darcel Choy is a highly respected media professional with over a decade of experience as a journalist at one of the leading media houses in Trinidad and Tobago. The holder of a BA (Hons) focused in Media and Communications from the University of Greenwich, Darcel is an avid blogger and record collector.

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