HAMILTON, Bermuda (March 9, 2026) — The St. Kitts Tourism Authority, in partnership with the Nevis Tourism Authority, has launched its “We Limin” diaspora campaign in Bermuda.
The campaign was introduced during a diaspora engagement last month as part of efforts to diversify source markets and deepen relationships with overseas nationals. An overwhelming majority of Bermudians are reported to trace their roots to St. Kitts and Nevis, among other Caribbean nations.
Tourism representatives highlighted major events including the Cross Channel Swim, St. Kitts Music Festival, Nevis Mango Festival, St. Kitts and Nevis Restaurant Week and Sugar Mas, positioning them as anchors to encourage increased diaspora travel.
The launch coincided with the Caribbean Tourism Organization’s Spring Business Meetings, including the Ministerial Council meeting attended by Marsha Henderson, Minister of Tourism for St. Kitts and Nevis.
“Our diaspora represents one of our most important and resilient markets, and through initiatives like this we are building long-term relationships that support travel, cultural exchange, investment and global promotion of St. Kitts and Nevis,” said Minister Henderson.
“Engagements such as this strengthen historic bonds while creating new opportunities for travel, investment and long-term partnerships that benefit both our people and our economy,” she added.
