Quotable Caribbean — Vanessa Ledesma, CEO, Caribbean Hotel and Tourism Association

“Digital competitiveness has become business competitiveness. Being discoverable, easy to book and visible online is now just as important as physical connectivity, making a strong digital presence an essential part of remaining competitive. Technology, particularly artificial intelligence, is changing the way travelers research, plan and book their trips. At the same time, it is creating practical opportunities for hospitality businesses to strengthen guest relationships, improve operational efficiency, enhance storytelling, and deliver more personalized experiences.” — Vanessa Ledesma, CEO, Caribbean Hotel and Tourism Association