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The Florida-Caribbean Cruise Association (FCCA) has renewed its strategic development agreement with the British Virgin Islands (BVI). The tailored “Presidential Partner” agreement builds on the partnership originally formed in 2023 and aims to further capitalize on record years for both the destination and cruise industry.
According to the BREA Report, cruise tourism generated $85.7 million in direct expenditures and supported 1,666 jobs paying $18.3 million in wages during the 2023/2024 cruise year in the BVI.
The BVI and FCCA are also looking to further capitalize on the destination’s record tourist arrivals which surged to 1,092,139 in 2024, a 9.8% increase compared to 2023. This reflected growth across all visitor categories, with 768,293 cruise ship visitors, a 6.8% increase; 305,876 overnight visitors, a 16.7% increase; and 17,970 day trippers, a 35.1% increase.
Through the agreement, FCCA will continue guiding the BVI government in enhancing its tourism product and increasing cruise calls, while also facilitating new experiences for cruise lines and collaborating with the local private sector to maximize opportunities.
