In a bold move signaling its growing leadership in Caribbean hospitality marketing, Figment Marketing has unveiled a striking new brand identity and a completely redesigned website, both created to better reflect the energy, creativity and results-driven partnership the agency delivers to hotels, resorts, cruises and destinations across the region.
The refreshed identity introduces a modern monogram logo that fuses the F of Figment with the M of parent company Mediagistic paired with a vibrant red color palette, clean contemporary typography and evocative Caribbean-inspired visuals. The rebrand aligns with Figment’s mission to elevate tourism brands to maximize bookings and its vision to inspire travelers through compelling stories that connect people and destinations.
“This rebrand is about more than a new look — it’s a clear expression of the confidence, imagination and collaborative spirit that define how we work with Caribbean tourism partners,” said Beverly Nicholson Doty, CEO of Figment Marketing and an award-winning tourism veteran. “We’re doubling down on helping hotels, resorts and destinations tell their unique stories in ways that not only inspire travelers but deliver measurable results: bookings, engagement and long-term brand growth.”
The updated voice — confident yet approachable, and imaginative yet grounded in strategy — positions Figment as the trusted creative ally for a Caribbean hospitality sector that continues to thrive on authentic connection and standout experiences.
The new website, now live at figmentdesign.com, serves as the digital home for the agency’s evolved identity, showcasing its work and capabilities with the same fresh, modern aesthetic.
